Hon Maguro
Japanese restaurant dedicated to serving high-quality dishes made with Bluefin tuna, a highly prized species of tuna
Date
2023
Deliveries
Design project for the new collection; Project made by the Dash factory
THE CHALLENGE
To build an image that referred to Japanese culture in a modern and non-cartoonish way, for a diverse team with various functions, delivering a unique positioning that conveyed the team’s sense of elegance, comfort and authority.
THE SOLUTION
We created pieces with asymmetrical cut-outs, in black and white colors that recall the sophistication and authenticity that the brand needed to project to the market.
We brought in the OBI belt as inspiration for the aprons, working with this form of expression of Japanese culture in a way that took into account the variety of bodies in the team.
With fabrics suitable for uniforms, with natural and synthetic fibers, used to facilitate the day-to-day maintenance and comfort of the team.
