Movida
Movida is one of Brazil's leading car rental companies, recognized for its ability to combine quality, innovation and practicality in its services. With a large fleet that serves both individual and corporate clients, Movida does more than just rent vehicles: its motto is to bring movement to people's lives.
Date
2023
Deliveries
Design project for the new collection; Project made by the Dash factory
THE CHALLENGE
In 2023, with a broad national presence – with 89 of its own points of sale in 26 states and the Federal District – and recognized for providing an exclusive experience for its customers, Movida sought to further strengthen its identity at the points of contact with the public.
To achieve this goal, Movida set out to create a new uniform for its employees, and relied on Dash’s expertise to develop an exclusive uniform project that reflected its DNA for innovation, with a focus on staff comfort and a strong visual identity.
THE SOLUTION
We’ve created a collection of versatile garments, adapted for all seasons, including waterproof parkas, bomber jackets, wool sweaters, polo shirts and much more, all designed to meet the different day-to-day situations of those who make Movida happen.
We work with jeans as a highlight to add modernity, comfort and accessibility, further reinforcing the brand’s connection with its customers and employees.
We incorporated strategic symbols of the brand, such as Movida’s curved letter “i” on the back pocket of the pants, which evoke the curves of the roads, and the silk arrows on the back of the blouses and jackets, which refer to traffic signs and movement.
The careful selection of durable fabrics that don’t wrinkle easily was designed to keep up with the pace of work, guaranteeing practicality in everyday life and the longevity of the garments.
THE RESULT
This new collection reinforces the sense of belonging and translates the visual identity of a young, dynamic and inspiring brand.
After all, Movida never stops – and now, with uniforms that match its pace, it’s going further.
