Natural Farm
A Natural Farm, empresa americana especializada em produtos naturais para pets, buscou o Estúdio Criativo Dash para desenvolver a identidade visual dos uniformes de sua primeira loja conceito no Brasil. Além de ser utilizado em feiras, o uniforme precisava transmitir os valores da marca de forma leve e divertida, traduzindo o espírito autêntico da fazenda para o dia a dia dos clientes.
Date
2022
Role
Identidade Visual para Uniformes de Loja Conceito
THE CHALLENGE
Our challenge was to create a line of uniforms that united the essence of Natural Farm with a welcoming and inspiring look, in line with the concept “from the farm to your home”.
Each piece should reflect the brand’s natural and homely proposal, creating a unique and immersive experience for Brazilian customers.
THE SOLUTION
Estúdio Criativo Dash’s proposal was to create a look that recalls the rustic style with sophistication.
We developed a plaid shirt with an exclusive print, recalling the origins of the farm, and paired it with twill pants and aprons with natural leather details. This combination brought personality and identity to the store team.
To complement the brand’s presence at trade fairs, we included denim shirts, a garment that connects people around the world and reinforces the concept of closeness and trust.
THE RESULT
The uniforms developed an immediate bond with customers, promoting an authentic and fun connection with the Natural Farm universe. The concept store in Brazil is now represented by a team that wears the brand’s values and style, adding professionalism and warmth to the consumer experience.
