Natural Farm
Natural Farm, an American company specializing in natural products for pets, turned to Dash Creative Studio to develop the visual identity for the uniforms of its first concept store in Brazil. As well as being used at trade fairs, the uniforms needed to convey the brand's values in a light and fun way, translating the authentic spirit of the farm into customers' daily lives.
Date
2022
Role
Visual Identity for Concept Store Uniforms
THE CHALLENGE
Our challenge was to create a line of uniforms that united the essence of Natural Farm with a welcoming and inspiring look, in line with the concept “from the farm to your home”.
Each piece should reflect the brand’s natural and homely proposal, creating a unique and immersive experience for Brazilian customers.
THE SOLUTION
Estúdio Criativo Dash’s proposal was to create a look that recalls the rustic style with sophistication.
We developed a plaid shirt with an exclusive print, recalling the origins of the farm, and paired it with twill pants and aprons with natural leather details. This combination brought personality and identity to the store team.
To complement the brand’s presence at trade fairs, we included denim shirts, a garment that connects people around the world and reinforces the concept of closeness and trust.
THE RESULT
The uniforms developed an immediate bond with customers, promoting an authentic and fun connection with the Natural Farm universe. The concept store in Brazil is now represented by a team that wears the brand’s values and style, adding professionalism and warmth to the customer experience.
