W Hotels
The renowned international brand W Hotels, part of the Marriott chain, has chosen São Paulo to open its first unit in Brazil.
Located in the heart of Vila Olímpia, the W São Paulo offers a new perspective on urban luxury with its bold design, inspired by Brazilian art, and panoramic views of the city.
More than just a hotel, W Hotels São Paulo combines the vibrant and cosmopolitan essence of the city with gastronomy, entertainment and sophistication, promising to be a real meeting point in the capital of São Paulo.
Date
2024
Deliveries
Design project for the new collection; Project made by the Dash factory
THE CHALLENGE
W entrusted Dash with the mission of creating the exclusive uniforms that dress all the hotel’s staff. Our challenge was to translate this unique identity into the uniforms, creating pieces that balanced the sophistication of the global brand with our Brazilianness, in a modern and timeless way.
THE SOLUTION
To do this, we worked with high quality fabrics and a color palette that referred to Brazil in an elegant and contemporary way, without clichés.
We also work with our innovative eye to improve every detail and finish of the garments. An example of this is the buttons, made of metal with an organic shape, which bring sophistication and personality to the uniform.
In addition, accessories such as scarves and sashes were incorporated to add fashion information and aesthetic value to the design.
THE RESULT
This collection, developed over the course of a year in partnership with the W Hotels and Marriott teams, involved creating the concept, designing the pieces, choosing the materials, making all the pieces and the implementation phase at the hotel itself.
In addition to prioritizing comfort and durability, each piece was designed to harmonize with the visual identity of the W São Paulo, creating a visual and sensory connection between employees, customers and the hotel’s environments.
