Evoy
Evoy was created with the purpose of transforming the experience within the consortium market—a sector historically associated with traditional structures and conservative communication. With a contemporary business vision and a strong growth pace, the company positions itself as a new generation within this segment, combining technology, customer proximity, and a young, dynamic internal culture.
At the same time, Evoy operates in a market where trust, security, and credibility are fundamental values. This duality—between modernity and tradition—lies at the core of the brand’s identity.
Date
2025
Deliverables
Dash Creative Studio project
THE CHALLENGE
The project’s challenge was to visually translate a fast-growing brand within an extremely traditional sector.
Evoy brings together a young team and leadership with modern ideas for the consortium market, while also needing to communicate the solidity and credibility that this type of service requires.
The project needed to bridge these two worlds: incorporating the brand’s contemporary language and its vibrant colors—especially the shades of green that are central to its visual identity—without losing the elegance and trust associated with the financial sector.
THE SOLUTION
The collection developed by Dash Creative Studio sought to balance these two territories through a language rooted in contemporary tailoring.
Structured pieces conveyed the solidity and elegance expected in a sector connected to the financial world, while the use of polyester-cotton twill introduced a modern touch, with durable fabrics suited to a professional routine.
Classic tailoring cuts were combined with details that reveal the brand’s contemporary spirit. In the blazers, for example, the inner lining in a citrus tone directly references Evoy’s brand colors, adding a layer of visual identity that is revealed through movement.
Well-structured shirts and additional tailored pieces complete the collection, creating a cohesive set that communicates confidence, professionalism, and contemporaneity.
THE RESULT
The result is a uniform that visually translates Evoy’s essence: a company that respects the solidity of the market in which it operates, while positioning itself as part of a new generation within the consortium sector.
