Café Zinn
Café Zinn was created as a contemporary café that blends specialty coffee, light gastronomy, and an urban atmosphere. With locations in São Paulo and Rio de Janeiro, the brand positions itself as a space for connection and social interaction—where coffee is just the starting point for a broader experience, tied to lifestyle and city culture.
With a young and current identity, Café Zinn quickly became associated with movement, informality, and emerging trends. The ambiance, music, and spatial design reflect this concept, creating a place that invites people to stay, work, meet friends, or simply take a break during the day.
Date
2025
Deliverables
Dash Creative Studio project and Dash production
THE CHALLENGE
Unlike projects connected to traditional hospitality—such as classic restaurants or historic hotels—the challenge at Café Zinn was to translate a more contemporary and dynamic identity.
The concept of the space called for a visual language that resonates with an audience attuned to trends and urban culture. The uniform needed to reflect this modern, informal energy while maintaining aesthetic coherence with the brand.
The challenge, therefore, was to create pieces that conveyed a sense of belonging and authenticity, avoiding overly traditional solutions that would not align with the brand’s spirit.
THE SOLUTION
The project developed by Dash Creative Studio sought to visually translate Café Zinn’s contemporary atmosphere.
The team began wearing Egyptian cotton t-shirts featuring prints created by the brand’s own designer and illustrator, applied to the back of the garments. The result is a uniform that directly incorporates Café Zinn’s creative universe.
Full-length aprons were developed in a brown tone, referencing the world of coffee and cocoa. Pink stitching, in the brand’s signature color, along with an embroidered logo, reinforces the visual identity in a subtle and elegant way.
For the baristas, the concept introduced a more relaxed aesthetic, with striped and plaid shirts inspired by international references from contemporary cafés.
THE RESULT
The result is a uniform that translates the brand’s current energy and strengthens the connection between team, environment, and experience—creating a visual language that aligns with Café Zinn’s rhythm and personality.
