FOCO Ophthalmology
FOCO Ophthalmology was created with the purpose of offering a differentiated experience in eye care.
Located in São Paulo, the clinic combines advanced medical technology, highly specialized care, and an environment designed to provide comfort and a sense of welcome to patients.
Date
2025
Deliverables
Dash Creative Studio project and Dash production
THE CHALLENGE
As in other premium service sectors such as hospitality and gastronomy, the customer experience has become a central element in healthcare as well. Every detail of the service contributes to communicating the brand’s positioning and reinforcing the perception of excellence.
With this vision in mind, FOCO approached Dash Creative Studio to visually translate the AAA standard of care the clinic aims to offer its patients. The challenge was to align the team’s image with the level of sophistication and excellence the clinic seeks to establish in the market.
FOCO’s clientele is accustomed to the highest standards in hospitality, gastronomy, and culture. To connect with this audience, it was essential that every element of the experience—including the team’s uniforms—immediately conveyed this level of quality.
More than functional garments for a clinical setting, the uniforms needed to become part of the brand’s narrative, reinforcing professionalism, care, and attention to detail.
THE SOLUTION
The collection developed by Dash Creative Studio sought to balance sophistication, contemporaneity, and visual identity.
The foundation of the collection was built around a deep petroleum blue, a color associated with elegance and trust—key attributes in the healthcare field. To strengthen the connection with the brand’s identity, light blue details were incorporated into buttons and finishing touches.
As a contemporary counterpoint, the collection also introduced a caramel-toned version, offering a more modern and refined interpretation of the traditional clinical uniform.
The cuts were designed to combine elegance and modernity. Blouses with asymmetric lines and collarless blazers, defined by a belt at the waist, brought a design language that dialogues with the world of fashion and contemporary tailoring.
THE RESULT
The result is a collection that reinforces the clinic’s perception of excellence, creating a natural connection between the patient experience, the brand environment, and the team’s image.
